Copywriting


Custom Publishing: Celebrity Showstoppers — Celebrity Cruises

Edgy. Forward-thinking. Surprising. Intrigued? You should be. Celebrity’s onboard entertainment is unquestionably better than ever before. During your cruise, you’ll discover an array of alluring options, with a range of performances for every taste. High-energy theater productions complete with jaw-dropping contortionists and high-flying aerialists. Sophisticated concerts on the soft green grass of the Lawn Club. Impromptu musical acts in the atrium. Pop-up performances in the lounges. Late-nig...

Celebrity Cruises Guide to St. Maarten — Custom Publishing

Two countries, one island: St. Maarten and St. Martin offer the world a lesson in sharing. With the lively Dutch Sint Maarten to the south, the laid-back French Saint-Martin to the north, and no market border in between, visiting the Friendly Island is like getting a two-for-one deal. Its split personality is distinguished by two district European cultures, each with an unmistakable Caribbean vibe. With dozens of beaches, excellent duty-free shops, countless land and...

Custom Publishing: Culinary Journey — Royal Caribbean International

Take your taste buds on a voyage of discovery. A Royal Caribbean cruise is rich in flavor and ambience, with superb fare available in venues from bow to stern. But the dining experience is about so much more than just the delicious food. It’s about the flexibility to enjoy dinner whenever you like. And it’s about variety. Whether you’re hungry for a quick bite or an elaborate meal, you can find memorable selections at sophisticated specialty restaurants and casual venues throughout the day and w...

Celebrity Cruises Guide to St. Kitts — Custom Publishing

The native Carib inhabitants referred to St. Kitts as Liamuiga, or “fertile island,” a name now reserved for the island’s central peak—a 3,792-foot-high dormant volcano. Varying shades of green spring from the rich volcanic soil across the 69-square-mile drumstick-shaped island in the Eastern Caribbean. The remains of sprawling sugarcane fields sit beneath an ever-expanding rainforest, where chattering monkeys and scurrying mongoose roam free. Turquoise waters frame the...

Creative Agency (Digital): Royal Caribbean's Guide to St. Lucia – PortFolio

With a secluded feel and breathtaking beauty, St. Lucia is a utopia for ecotourists. Twin green-mantled peaks known as the Pitons tower over a verdant, rolling landscape. They rise out of the azure sea and dominate the skyline as if standing guard over the island’s natural splendors. A luxurious rainforest blankets much of St. Lucia; other attractions include a drive-through volcano, bubbling sulfur springs, plunging waterfalls, banana plantations, quaint villages, and palm-fringed...

Creative Agency: Port Shopping Diamond Guide

A diamond’s value is evaluated by four key characteristics—Color, Clarity, Cut, and Carat—known as the Four Cs. Determined by nature, color, clarity, and carat all help dictate a diamond’s rarity and value. However, cut is the most important of the Cs because cut is the only characteristic that is controlled by man—the diamond cutter.
The cut of a diamond is what causes it to sparkle. A well-cut diamond will reflect light in a way that highlights its best attributes. By contrast, a poorly cut d...

Custom Publishing: Behind the Scenes — Royal Caribbean International

All-star casts of champion athletes perform heart-pounding, dramatic aerial spectaculars. Ice-skaters amaze with jumps, lifts, and spins. Divers flip into a pool against a backdrop of backlit fountains and the endless horizon of the sea. Dancers, singers, and acrobats perform for packed theaters, thrilling and entertaining guests with original costumes, sets, and hot, high-energy numbers. And it’s all happening in the middle of oceans around the world.